Examples of custom advertorial sections and blog posts. I work with clients, including tourism partners, destinations, outfitters, and more, to write content that will appeal to diverse audiences and match a brand’s voice.
Clients
The Festy Experience | Virginia Tourism Corporation and Partners
Virginia Beach Convention & Visitors Bureau | Pocahontas County, WV
Rockbridge Area Tourism | Cape Fear Academy Theatre Department
Charlottesville-Albemarle County Convention & Visitors Bureau
Bristol Convention & Visitors Bureau | CoStar Group
Visit Rockbridge County, Va.
Worked with Lexington & Rockbridge Area Tourism to promote travel to the area, specifically focusing on outdoor recreation opportunities. Took photographs to document my travels and experiences in Rockbridge County. The final pieces included edited photos and a write-up about my itinerary.
Summer in Rockbridge County series
Additional blog posts, written in first person, about my travels to Rockbridge County.
This is the Life—Recounts a morning spent on the scenic and historic James River.
A Natural Wonder—Natural Bridge State Park is a wonder in all seasons.
Pour a Cold One for Summer Days—A roundup of some of the best craft breweries, wineries, and cideries in the area.
Made in Bristol
A series highlighting Bristol businesses written for Discover Bristol and Bristol Convention & Visitors Bureau.
The Southern Churn Story—Interviewed owner Karen Hester about the origins of the fudge shop in Downtown Bristol.
Made in Bristol: Craft Beer and Spirits—A roundup of local breweries and a distillery carrying on the tradition of Appalachian spirits.
The L.C. King Manufacturing Co. Story—Interviewed fourth-generation owner Jack King on his family’s legacy in Bristol.
Bristol Will Delight All of Your Senses—The creative makers and artisans of Bristol bring the city to life with their artistry.
Fish All Day
Stafford County, Va. wanted to market their kayak fishing opportunities, including an upcoming Kayak Bass Fishing Trail Series Tournament. This two page spread originally appeared alongside fishing content in Blue Ridge Outdoors Magazine’s March 2020 issue. Designed by Amelia McConnell.
Sponsored Content
Custom sponsored content gives clients the opportunity to promote directly on BlueRidgeOutdoors.com as an interactive post rather than a static website ad. All posts I wrote include, photos, video, and links to their website. Partners use these posts to advertise destinations, events, new openings, and more.
WanderLove Campaign—Worked with over a dozen Virginia destination partners to promote safe travel during COVID through the WanderLove grant program.
Step Back in Time on the C&O Canal—Worked with the C&O Canal Trust to promote their Canal Quarters program. The refurbished lockhouses are available for rental along one of the nation’s most visited national parks.
Beyond the Blue Ridge: Explore with Adios Adventure Travel—Worked with Adios Adventure Travel to promote their guided excursions in South America for readers looking for adventure travel outside of our region.
Make a Plan: Vote This November to Protect Our Winters—Worked with Protect Our Winters (POW) to encourage outdoor enthusiasts to vote in the November 2020 election.
Tight Lines
Tight Lines promotes fly fishing opportunities and outfitters. The fishing guide originally appeared in Blue Ridge Outdoors Magazine’s March 2020 issue. Designed by Amelia McConnell.
